tag:blogger.com,1999:blog-2814479618116949260.post6918181464446339899..comments2011-02-08T07:58:53.871-08:00Comments on Zaffron USA: Building A BrandArtinahttp://www.blogger.com/profile/14205742211053309291noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-2814479618116949260.post-78074444669840049912010-10-21T18:08:50.628-07:002010-10-21T18:08:50.628-07:00Personally, I think you're better off with ele...Personally, I think you're better off with elements of the old logo. This logo is too jagged, and manly. The more I look at it, it also reminds me of a vacuum cleaner, because of the "ron", like "tron"..<br /><br />What about "Saf Grill"? It's softer, and more conducive to being shortened in "Wanna go to Saf's?". <br />+ It also has a double meaning, since it preserves the original saffron you wanted to include, and<br />+ is similar to the Arabic word "saif", which means sword - http://en.wikipedia.org/wiki/Saif, which is appropriate since you've got kabobs. But it's different enough that you can spell it and it appeals generally, while cool enough that you can explain the hidden meaning. <br /><br />Or just call it Saf's (though that may be trademarked). Just my $0.02.testhttps://www.blogger.com/profile/08505454781598135697noreply@blogger.comtag:blogger.com,1999:blog-2814479618116949260.post-46545438030447320182010-10-17T15:35:22.480-07:002010-10-17T15:35:22.480-07:00"i figure one day when he's featured on &..."i figure one day when he's featured on 'where are they now' we can afford him to be the spokesperson for zaffron :)"<br /><br />Nice thinking! LOL<br /><br />I agree about the name having broad appeal, I don't think it's any less broad than saffron grill.Sarahhttps://www.blogger.com/profile/04407402967589792068noreply@blogger.comtag:blogger.com,1999:blog-2814479618116949260.post-72876240922011902932010-10-12T09:11:37.762-07:002010-10-12T09:11:37.762-07:00good point naveed.. there was a saffron restaurant...good point naveed.. there was a saffron restaurant in philly but no saffron grill. the issue was when we checked the national trademark database saffron grill was in the system so we wouldn't be able to claim it. either way we hope zaffron can still appeal to a broad audience since it has no apparent meaning or ethnic association.Artinahttps://www.blogger.com/profile/14205742211053309291noreply@blogger.comtag:blogger.com,1999:blog-2814479618116949260.post-55299905075563098262010-10-12T09:07:02.114-07:002010-10-12T09:07:02.114-07:00Are the other Saffron Grills also based in Philade...Are the other Saffron Grills also based in Philadelphia? If not - it's fine to use the same name. I like Saffron Grill because it really targets a broad population. No sense in limiting your audience before you even begin!Alihttps://www.blogger.com/profile/15164127746652065429noreply@blogger.comtag:blogger.com,1999:blog-2814479618116949260.post-69336563507132841202010-10-12T07:52:18.156-07:002010-10-12T07:52:18.156-07:00glad you like it sarah! haha yea we've heard t...glad you like it sarah! haha yea we've heard the zac efron association a couple times now. i figure one day when he's featured on 'where are they now' we can afford him to be the spokesperson for zaffron :)Artinahttps://www.blogger.com/profile/14205742211053309291noreply@blogger.comtag:blogger.com,1999:blog-2814479618116949260.post-16997345440839134462010-10-11T21:58:56.355-07:002010-10-11T21:58:56.355-07:00i think it's cool! and cool logo, i like the g...i think it's cool! and cool logo, i like the grill and flame in it! i'm just going to say this tho - there are going to be goobers out there who see this name and think zac effron (and i'm not one of them ;) ), but that's a minor point. i love the name, it's simple and it has the letter z in it.Sarahhttps://www.blogger.com/profile/04407402967589792068noreply@blogger.com